Let’s talk ethical fashion for just a second. A relatively untapped market, that is gaining momentum around the world, and for me, most notably in Canada. Clothing and accessory brands are now more conscious than ever of their footprint on our planet and the journey that their merchandise takes all the way from the field to the very end customer. They are investing in people, good practices and of course quality.
The movement of ethical or sustainable fashion and style is growing in its popularity and creating a whole new market place for “fashion conscious” consumers.
If you’re eager to know what all this ethical chat has to do with Jane & John, well I’ll tell you. It means not only that you’re able to truly invest (yes I used the word invest for clothing) in good quality items, items that will most likely outlast the rest of your closet, items that really fit well, items that feel good on the skin, compliment your body, but are also functional and ultimately LOOK GOOD. It also means that you’re able to reduce your closet items to less physical items, but better items that work with your individual tone, shape and image.
Less items means less clutter, which also means a tidy and coordinated space to make outfit selection easy breezy.
This approach to style has really made me rethink my purchases, opting for quality garments rather than fast fashion. On a side yet relatable note, this new “style” encourages reuse, repair and repurposing of your favourite items to make sure you get the best out of them, I’ll talk more on this in time..
To end, ethical fashion is now represented across resort wear, underwear, swimwear, corporate, casual, travel wear and accessories. I have included a list of phenomenal brands to explore if this is something you might be interested in, and of course feel free to contact me if you need any advice.